We provide wayfinding and signage strategy and design consultancy services for medium to large organisations

Research

First we listen to the client and analyse his needs. We visit the site and gather reference material. This allows us to develop a strategy and turn to the drawing board to work out an approach that takes into account the artistic, technical and substantive possibilities and limitations of both media and locations. For this we work closely together with scenographers, designers and production firms.

Strategy

Developing a good wayfinding strategy and signage that covers both customer and visitor needs requires an exercise in simplicity and clarity. The end result looks deceptively simple and for that reason it looks just as easy to realize. The opposite is true. We help clients translate a vision into a strategy.

Design principles

Het gaat niet om ons. Het gaat om de gebruiker en zijn gedrag. Gebruikers zullen zich nooit een goed bewegwijzeringssysteem herinneren, maar wel een slecht. Een foutief geplaatst bord en de gebruiker is verloren. Daarom streven we ernaar om duidelijke en eenvoudige ontwerpen te ontwikkelen die de volledigheid vergroten.

Interested? Have a free consultation.

A one hour talk about your challenge. On or offline.